Engagement, storytelling and metaphor in business

Tell stories that move people

Make a point that leads to action. Don’t list bullets, use powerpoint, or bore them with dry rhetoric, logic, or lies damn lies and statistics.

Tell compelling stories. Engage, persuade, and most importantly – by changing how they feel, get people to act.

Learn to use metaphor, persuade, convince, and change. Make you and your talks unforgettable.

The Problem

In business, we’re often asked to explain complex problems in simple terms to a swathe of stakeholders.  Usually this results in death by power point.  On the first bullet point your audience yawns, on the second bullet they’re questioning you and point you’re making, by the third they are questioning your sanity, the nature of reality, the meaning of life, and why dogs do that scratchy thing with their back legs when sleeping.  By the fourth, you’ve lost them completely, and the only bullet they want is to the head.  But it doesn’t have to be this way.

The Solution

We’re meaning machines, we’re built to understand meaning and metaphor.  Whether you want to move, motivate, or manage – making a point and telling a story is the way to connect.

The very best speakers engage our emotions using language dripping with meaning, connecting to our deepest desire and intentions, and crucially, move us towards action.

This way of connecting is embedded in our psyches. Since prehistoric times when Uggh the Hairy, lay spreadeagled in front of the campfire and regaled us with his exploits on bringing down the woolly mammoth, stories are how we communicate.  Present day world class speakers, comedians, business leaders, and dare we say it, rarer than a hens tooth, charismatic politicians, all use storytelling and metaphors to get us thinking, feeling, and acting.


Storytelling is an innate and powerful skill, we bring to light the unspoken structure to crafting and delivering a good story, getting your points across in an engaging way, and getting people to feel or act.

You’ll deliver stories and get feedback from the group and crucially from yourself, by the end you’ll be delivering compelling stories that connect.

For the list lovers

We’ll cover:

  • Learn how to find the meaning in what you have to say with our 3P’s model
  • Learn four key questions your audience need answering in any story
  • Learn how to use metaphor and language in a way which connects powerfully and emotionally
  • Learn how to tell a stories which get attention, generates an emotional reaction, and leaves with a clear action, motivation, or purpose.


Anyone. Everyone.

This course transcends organisational structure. Whether you’re a C-level executive, higher-middle management, or working on the coal-face, every individual in your company can and will benefit from using metaphors and telling stories with meaning, engagement and action. We don’t believe in should’s, but this course should be open to everyone.


Learning how to tell stories with meaning and metaphor with; your team, suppliers, clients, and the postman – means what you say is more persuasive, memorable, and you are much more likely to get what you need done, done.

  • Increase sales (direct or indirect)
  • Increase customer engagement
  • Turn complex into simple
  • Getting people to act
  • Motivating, inspiring, moving, staff, customers, partners, anyone!

Next steps

For an initial free consultation on how we can transform how you speak, connect, and persuade, call us on + 44 (0)207 205 4250 or email