Charm your way to the top.

Hone those skills. Get more from suppliers, subordinates, peers and bosses. Make an impression. Get people to do things with you for you or to you. Explore ways of exerting influence without power, using your charisma.

The Problem

You want to kiss your boss. Hah, no. That is definitely not the problem this course is for – but it seems to be what people often think. No.

The problem is the skills we have in our private lives we often aren’t sure how to deploy in our work lives. And that in business, we must often get people to do things with us, to us or for us – and we’ve often got no power over them, so we can’t simply tell them. These may be other people within your team, people in other teams. Clients. Suppliers. Even your boss.

How do you get people do do things (or stop doing things!) when you can’t just tell them?

The Solution

Make them want to do it for you. Challenge them, befriend them, or maybe smile nicely and simply ask them.

Become the person that they’re excited to help, because helping you makes them feel great. To do this, much like when seducing a lover, you must find out what that person wants. Some like flattery, while others like a challenge. Some people like to feel like they know best, and others need to understand the bigger picture before they’re interested in working on the details.

Find out what they value. Ask questions. Recognise their needs. Fill them.

And most of all: Don’t always be so damn nice and polite all the time. Challenge them a bit!


With a mixture of open (clean) discussion about psychology and human behaviour, we’ll establish some hypotheses. We’ll test our hypotheses with games that will give you an experience of walking, talking and being different. That’s the first step – the one that helpful friends always tell someone who’s recently broken up: You need to love yourself, first.

Then, we’ll play with how we interact with others – from shaking hands and introducing ourselves, to asking for favours or expressing our needs.

Then we’ll explore some of the techniques of persuasion, to tickle at people’s hidden motivators and spur them into action.

And finally, we’ll explore the cheeky side. The provocative, challenging presence that we all tend to be drawn to. The stand your ground, assert your needs way of being, that funny you that offers no apologies and always makes people smile.

For the list lovers

Managing your mates is in two main areas:


  • Physically – standing, walking and breathing in a way that exudes danger and warmth
  • Verbally – being heard, speaking clearly, and speaking with passion

Influence and Persuasion

Making people do things for you isn’t as hard as you may think. Often it’s simply a matter of instructing them clearly. Other times, it can be more of a challenge – to make someone want to do something. It’s that magic word: Motivation.

  • Listening / Clean Language – for digging down to understand someone’s deeper motivations, making them more persuasive and able to handle conflict
  • Rapport building – expressing your similarity; and trying, without appearing to be trying too har
  • Vulnerability – The value of being open and honest and fallible


With humour, learning to shock and engage with people, in a friendly way, to poke at them and joke with them;  challenging them to be assertive and confident and eager and fun.

  • Stand your ground – setting your standards/asserting your worth
  • Establish high standards – letting people work to impress you, and being readily impressed
  • Push and pull – Recognising and reacting imaginatively to unhelpful or undesirable behaviour, and warmly encouraging positive behaviour


Anyone who wants to develop their charm – or use the charm they’ve already got in new and interesting ways.



  • Higher performing individuals and teams as people feel increasingly comfortable asking for things
  • Greater workplace harmony as people are more willing to offer feedback and manage across and up
  • Increased profit and stability through stronger client relationships
  • Greater team cohesion through shared funny (and slightly awkward) experiences

Next steps: 

  • Always learning
  • Storytelling
  • How to argue well
  • Mentoring programme
  • Leadership Development Programme